Everyone invariably asks 'what for?' Thankfully video can be put to many different uses. Remember - video is simply an effective way to communicate so the real question is what situations could you use a video in?
Here are some real life business uses:
Tradeshows / Exhibitions & Seminars
Maybe you attend, exhibit and/or present at tradeshows and you need to attract more people to your stand or you’d like to give them something to take away to make sure they call and follow up their initial interest (DVD / CD-ROM / Memory stick)? Or maybe you need to bring your presentation to life?
Sales Meeting
Do you visit customers and need a compelling way to show what others think of your company (interview one of your clients and show the video) or would it be great to bring in to the meeting your people, processes, demonstrations of products or the personality of your business?
Website
Your BT Tradespace site already has some great features (blogs, photos, marketplace, directory) but what about showing a video to all visitors that gives them a persuasive insight as to why they should buy from you ?
Direct Mail & E-Mails
Businesses get lots of direct mail and it doesn't always stand out - so what about sending your video (on DVD, CD-ROM, Memory Stick) or if you send promotional e-mails how about attaching your video or having a link back to your Tradespace website ?
Your Business Video team will help you decide what style of video is best suited to the situations you find yourself in - such as interviews, product demo, showreel, presentation, how-to guide, advert and so on - check out the packages section for some examples.